Cereality - A Tour on the Surreal Side

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Food1.jpgOn our last return leg back through DFW (which is Dallas-Fort Worth airport, but we experienced flyers all use the airport codes to show off how cool we are), we ended up in Terminal C which was a different kind of hell that is strangely, much like the other hells that are Terminals A and B.

 

Fortunately, we had arrived at New Orleans International for our flight to Dallas with time to spare and decided to invest that time in a nice shrimp po'boy from Acme Oyster House. So we weren't hungry for anything when we arrived in Dallas, nor by the time we got to Colorado Springs, nor anytime for the next couple of days. But I digress. While trudging from one end of the terminal to the other, not because we had to - we just like wandering up and down airport terminals, it's a thing, we happened to pass a food court where benighted and unfortunate airline customers who hadn't dined on shrimp po'boys, had to find sustenance. And lo' we did behold something new in this world and it was: 'a bad idea'. No make that 'A Profoundly Bad Idea'.

Located in the food court was a fast food emporium called Cereality. I can safely say there have been some food ideas I thought were perhaps somewhat less than a good idea like 99 Cent Sushi. Or maybe the Hulaburger, an idea that flopped for McDonald's and rightfully so. But really, breakfast cereal as a fast food dining option? Seriously?

 

First, who's going to pay extra for breakfast cereal which, on the basis of actual ingredients, is already horribly overpriced? Second, in what solar system does it seem like a good idea to take something which is already way too sweet and add toppings that dial the sugar content up to eleven (obligatory Spinal Tap reference for the win!). Yes, that's right. - you can add toppings like malted milk balls and M&M's to your tooth-rottingly sweetened bowl of hydrolyzed corn products. Yumm!  

 

Either the place is too new to have caught on, or Americans might actually be reaching a point where even they are saying - enough! In any case, the stand was as empty of customers as it was of nutritional value. From the web site is appears that there are only three outlets so far and two of those are sharing a roof with a Coldstone, which makes sense as the toppings are pretty much the same.

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This page contains a single entry by Michael Waring published on June 16, 2009 9:55 AM.

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