Interesting Consumer Electronics Marketing

Someone has now released the first mass produced color ebook reader. Wow, I'm so impressed. Of course at $1300 a pop I'm ging to have to get that home equity line of credit to afford it, but it's worth it, right?

Not quite sure what Fujitsu is thinking here. Go after the early adopters, you know like the ones that stood in line overnight to get a crack at the iPhone? Or perhaps it's something like the yacht salesman - 'if you have to ask the price you can't afford it'. I'm really looking forward to a full color ebook but I'm thinking I'm going to be waiting a little longer. It's been an interesting week - on the one hand we have a $1300 device that can be used to read books I can buy for $8, and on the other hand a $2000 car is put on the market. I'm betting on the ebook holding up better than the Tata in a rear end collision but that's about the only selling point I can think of.

It's a crazy mixed-up world.