Denizen Hotels

So Hilton Hotels has announced that they are developing a new line of luxury boutique hotels. Gotta love 'em. Worst economic downturn in eighty-some years and their going to build more high-end hotels, because the market isn't saturated enough, apparently. That's brass, baby, brass.

The website for the new chain is just too precious. Apparently, the world, well at least the small and currently shrinking portion of it that can afford to stay at a Denizen hotel, can be divided into a limited number of categories such as the Nocturnal Socialite (Motto: she lacks the indefinable charm of weakness), and the Self Realized Maverick, for example. What the hell is a self realized maverick anyway? It looks like it helps if you have a personal motto. I have a feeling I'm not going to fit in because 'Bartender, another beer!', while a fine motto, may not be cool enough for Denizen. How can it compare with indefinable charms of weakness and the like?

The site's tagline for the chain is 'the antidote to attitude'. When you're trying to attract people like the Self Realized Maverick, I'm thinking that you've already lost that battle., So far no real concrete details have emerged but it looks like it might be amusing to continue to watch the birthing pains and gently poke a  pokey finger of fun at the hotel.